Use powerful analytics to fine-tune service offerings, optimize network operations, reduce customer turnover, and improve capacity planning.

To maintain profitability, telecommunications and broadcast network providers must offset the massive costs of their communications infrastructures by maximizing network utilization, delivering the highest value service mix, and retaining satisfied customers. Operators around the world will greatly benefit by using Penser Analytics’ solutions to optimize network operation, uncover fraudulent behaviors, mitigate customer churn, and make more informed decisions on advertising and programming.

  • Price Elasticity
  • MarketMix
  • New Plans – Cannibilaztion of existing plans
  • Customer Lapse